Plant - Interactive Advertising Agency

The Challenge 2008

2008-10-29T18:04:00.001+01:00

The Challenge
Lav dit eget spil til Windows Live Messenger (site, mv. af Plant)

Launch 3. november 2008

Plant Blog

2008-07-29T18:10:00.004+02:00

Hey All,
There's now an official Plant blog. Check it out (there's a lot of good stuff compared to this blog for sure):
http://www.plantcph.dk/blog

NYC Helicoptor Sightseeing!

2008-04-17T02:53:00.001+02:00

NYC Helicoptor Sightseeing
by MartinPlant

Plant x DJ QBERT

2008-03-09T16:00:00.002+01:00

Plant-visitkort signeret af DJ-legenden, DJ QBERT!

100 Amiga games in 10 minutes!

2008-03-02T19:10:00.003+01:00

A trip down memory lane :-)

Musikken fra Amiga-spillet Xenon II er også værd lige at strejfe:

"The Bitmap Brothers co-operated with the British musician Tim Simenon to include the Bomb the Bass hip hop track "Megablast (Hip Hop On Precinct 13)" as theme music, which is also the origin of the game's subtitle. In turn, the theme of this song is based on the theme of John Carpenter's Assault on Precinct 13 movie and features also many samples from Sly and the Family Stone song, "You Can Make It if You Try".

The game was the first well-known instance of a computer recreation of a pop single. As opposed to it being straight recording of the song, sections of the music were sampled then re-sequenced by the computer. It showed that a home computer such as the Amiga was a viable tool for making dance music. For the next five years or so, hundreds of dance records, including many that were hits in Britain and Europe were made on the Amiga. All as a direct result of the Xenon 2 theme music, showing that it was possible to do so."

Fra Wikipedia

Plant vinder 3x DIA08 priser

2008-02-29T10:39:00.006+01:00

Plant vandt 3 priser ved Danish Internet Awards (DIA08) d. 28. februar 2008. Vi modtog ”Bannerprisen”, ”Synergiprisen” og ”Årets Internet Award” for en interaktiv kampagne for Sprite Zero, som vi havde udviklet i samarbejde med IUM Interactive og Saatchi & Saatchi.

Juryen og formand Per Pedersen, kreativ direktør hos Uncle Grey, fremhævede især kampagnens overraskelseselement og mod: ”Det er en kampagne, der leger med sandheden. Den giver sig ud for at være noget, den i virkeligheden ikke er. (…) Samtidig udviser kampagnen et mod, som ikke så mange har”.

Se bannerkampagnen
Markedsføring: "Sprites overraskelse"
Danish Internet Awards hjemmeside
Video fra Award-showet: Uddelingen af Årets Internet Award

Vi var iøvrigt også nomineret i 2 kategorier for Messenger Playground for MSN Microsoft Danmark.

Plant er startet i februar 2006 og er et uafhængigt bureau. De kreative og strategiske udfordringer er løbende vokset for vores virksomhed og vi arbejder i dag med kunder som bl.a. Microsoft og ECCO, samt en række virksomheder i den danske reklame- og medieverden.

Læs mere om Plant her eller hent vores nye fact sheet (PDF, 540kb)

Vinderne af de 8 priser blev:

Årets internet Award
Sprite Zero – No Sugar No Bulls..
Annoncør: The Coca Cola Company
Kreativt Bureau: IUM Interactive og Plant og Saatchi
Mediabureau: Initiative Universal Media

Bannerprisen
Sprite Zero – No Sugar No Bulls..
Annoncør: The Coca Cola Company
Kreativt Bureau: IUM Interactive og Plant og Saatchi
Mediabureau: Initiative Universal Media

Kampagnesiteprisen
DR - Medielicens
Kunde: DR
Kreativt bureau: Propaganda/Vertic Portals
Mediabureau: OMD

Synergiprisen
Sprite Zero – No Sugar No Bulls..
Annoncør: The Coca Cola Company
Kreativt Bureau: IUM Interactive og Plant og Saatchi
Mediabureau: Initiative Universal Media

Jobkampagneprisen
Blivcityman.nu
Annoncør City Mail
Kreativt bureau: Hjaltelin, Stahl og Electric
Mediabureau: Initiative Universal Media

Effektpris Søgeord
Wupti – Wupti SEM
Annoncør: Wupti
Kreativt Bureau: Addvisors GmbH
Mediabureau: Starcom

Effektpris Medievalg
DFDS Seaways – Julekalender 07
Annoncør: DFDS
Kreativt Bureau: ADNUVO°
Mediabureau: OMD

Publikumsprisen
Major Records
Annoncør: Zeitgeist
Kreativt bureau: Zupa og Zeitgeist

Tillykke til alle vinderne og på gensyn næste år.

GAM3 Mixtape Video 2007

2008-02-16T14:41:00.001+01:00

GAM3.dk

Plant website is updated

2008-01-13T12:44:00.000+01:00

The Plant website is now updated and you can scroll through different work that we've done over the past 2 years.

The site is pretty visual but the words are Danish. We do, however, speak English so please feel free to use the contact form :-)

View my LinkedIn profile

2008-01-13T12:33:00.001+01:00

GAM3 Finals - Slam Dunk Contest 2007

2007-10-16T10:43:00.000+02:00

Rådhuspladsen, Copenhagen
August 18, 2007
More info at GAM3.dk

BTW, "Brandon" was the winner of the contest - congratulations!

Be the new Honda F1 Racing Manager!

2007-08-13T10:25:00.000+02:00

We just launched a Formula One managergame/campaign for IP-telephony and "Unified Communications" provider, Avaya. They are a sponsor of the Honda F1 Racing team. Their team drivers are Rubens Barrichello and Jenson Button.

You can go through a couple of challenges and win a very exclusive, behind-the-scenes trip for 2 to the team training in Jerez, Spain from September 17-19, 2007.

Check it out! (in Danish)

Play Avaya F1 Manager

Portishead are back (well, in December)

2007-05-24T00:50:00.000+02:00

"Portishead are to be the next curators and will be performing exclusively at All Tomorrow’s Parties, Nightmare Before Christmas in December 2007.

They will be playing their first full live set featuring new material in nearly 10 years at the event which is set for December 7, 8 & 9 at Butlins Holiday Camp at Minehead."

Source: MISSINGTOOF

Alternatives To Second Life

2007-04-23T21:30:00.000+02:00

This article looks interesting (personal note: most read this soon, along with approximately a billion other things...)

Mother Forgive Me

2007-04-22T20:48:00.000+02:00

Check this out!!

We're hiring!

2007-02-10T18:06:00.000+01:00

Hi - we are looking interactive designers with creative minds. Plant is primarily developing online advertising campaign sites based on Flash - preferably always with a creative twist ;-)

Follow the link - if you don't speak Danish, just click the e-mail link.

Plant awarded one award at Danish Internet Awards

2007-01-21T18:01:00.000+01:00

Well, well - Thursday evening we happily accepted our agency's first award at the DIA07 ceremony in Copenhagen, Denmark. We were awarded for the interactive work for Dansk Retursystem during 2006 in the category "Effektprisen - mediavalg" (best effectiveness - media choice). The solution was based around a simple online platform game aimed at getting youngsters to recycle (soda) cans instead of just throwing them out.

Plant has 5 nominations for DIA07

2006-12-28T15:08:00.000+01:00

I'm pleased to mention that it was announced today that Plant has been nominated five times for the upcoming Danish Internet Awards. The ceremony is held January 18, 2007 in Copenhagen. The campaigns nominated are "Dansk Retursystem: Dåsens Hævn" (two youth-oriented edutainment games related to recycling of cans) and "IUM: If You Can't Beat Us, Join us!" (a rich-media job-advertisement banner).

User-Generated Award of the Year

2006-12-18T15:57:00.000+01:00

SAM3

2006-12-18T13:08:00.000+01:00

By SAM3 through Wooster Collective

MySpace for grown-ups

2006-12-04T19:40:00.000+01:00

Increasingly, if you're not LinkedIn, you're left out. How did LinkedIn go from lame to, well, linked in?

Article from Business 2.0

My public LinkedIn profile

SearchPet by MSN Sweden

2006-11-29T14:06:00.000+01:00

Plant Guide to New York

2006-11-14T16:59:00.000+01:00

Coming soon, watch this space.

Plant photographed in Wooster St. (NYC) by Kristian Holm.

Also, we have a new website out for Meinung Media.

GAM3 Promo Clip 2006

2006-10-24T14:46:00.000+02:00

Here's the latest, and greatest so far, from the GAM3 camp. Coming soon to YouTube, etc.

http://gam3.dk/mixtape/GAM3_mixtape_06.mov

Check it out, y'all!

Testing Windows Live Writer

2006-10-20T21:34:00.000+02:00

Yes, yes y'all - this is great for blogging. Don't worry about logging in to Blogger.com (it's too damn slow) or many of the other bloggging services, simply use a small, MS Word-like desktop application to post, edit and delete your blogs post from the desktop of your computer. Who said everything was better in a web-environment?

Download BETA version here

Let me show you something. This is a screenshot from my computer and it is meant to illustrate the usage of the WLW application.

QR Code (i.e. Quick Response)

2006-10-20T19:58:00.000+02:00

So I finally installed the QR Code Kaywa application (bar code reader) for my mobile phone today. Apparantly it's pre-installed in most handsets sold in Japan.

What is QR? It's an abbreviation for "Quick Response" and it's basically a square-shaped, two-dimensional bar code. Its easily generated and it can be attached to anything.

You can put the QR code on anything: a business card, a street poster, a pack of meat in the supermarket or even the back your t-shirt. When you scan the code, using your phone, you're redirected to a specified set of data - often a URL. If you're an advertiser, you can redirect potential customers to directly your website - without asking them to type in a long URL on their mobile. And if you're using a mobile phone, all URLs are too long.

Get all the info on Wikipedia.

Now, I'll do a quick Doc Searls test and test how many "hits" QR Code has today and then follow up in a few months:

Results for "QR Code":

Google - 1.180.000
Technorati - 3.577
Google (Denmark) - 27

Guess who the code points to? Ok, it starts with P.....

Everybody Loves BANKSY

2006-10-20T19:38:00.000+02:00

... Except maybe Paris Hilton, some governments and a few others.

LA///BANKSY’S “BARELY LEGAL” SHOW VIP SNEAK PEEK…

New Media Daze 2006

2006-10-10T18:33:00.000+02:00

Plant is producing the MSN event blog for New Media Days from October 11-12 in Copenhagen, Denmark. Look out for all the updates over the next couple of days and go back to check pictures and micro-interviews whenever you like. Also, we're helping MSN produce MSN MediaCast "on location". A number of the prominant conference speakers (Doc Searls, Herman Gyr, etc.) will participate. We will be recording the podcast at the MSN area.

A bunch of people, including myself, will also contribute to the New Media Days coverage on the New Media Trends blog hosted by FDIM's Jon Lund.

The Show with ZeFrank

2006-09-17T23:53:00.001+02:00

Before the internet, you didn't feel like you had to be up-to-date on everything or be in a global competition with everybody (in marketing) who want to know everything. Well, now I know this vblog (too). Thank God.

Pattern Recognition

2006-09-17T23:43:00.000+02:00

I made a point a few days ago by e-mail (how old school and web 1.0) to a couple of colleagues of mine, about how the whole "Lonelygirl15" phenomenon reminisces the storyline in William Gibson's 2003-novel "Pattern Recognition".

Of course, I wasn't the only one - or the first - to think of this connection. I should have looked no further than the William Gibson board, where I just found this interesting tread.

For a limited time...

2006-08-30T23:49:00.000+02:00

... the Plant website version 1.1. Soon to be replaced with something better! (of course it might have been allready right now depending on when you read this. good for you then)

Plant Logo / Messenger display picture (summmer 2006)

.. if you're more into links.
plant summer 2006 msgr GIF

Tagworld - pt. 2

2006-08-30T23:37:00.000+02:00

So, it's been more than two months and still nobody's talking about TagWorld? I'll go on then :-)

I have to call out Twango instead. Awazing photo sharing service with a great drop-and-drop feature for addings tons af pictures quickly.

Fast Company: "The Network Unbound"

2006-06-10T23:17:00.000+02:00

"How TagWorld and other next-generation social networks could feed your business--and maybe even change the world.

"In the beginning, there was sociability," proclaims Danah Boyd, the 28-year-old savant of social networks. But in the first-generation Web, technical barriers meant that the pleasures of group communication online were limited to the geek subculture. Blogs, then social networks, changed all that."

So, there's a new MySpace in town. It's called TagWorld and I've just created my first TagWorld website.

What's different from MySpace?
- You can tag everything
- User interface has extensive AJAX usage
- The design is a LOT better

Article from Fast Company

Danah Boyd's blog

TagWorld

(in Danish) Regeringens medieudspil

2006-05-19T14:30:00.000+02:00

Regeringens oplæg til medieaftalen (PDF)

Plant - it's May!

2006-05-02T09:07:00.000+02:00

Well, well. Time flyes by when you're having fun. Or working hard. Matter of the fact is that May has arrived.

Thankfully, things are pretty good here at Plant as we go into our 3rd month as a start-up focused on creative interactive advertising.

We recently completed the production of an interview with Microsoft CEO Steve Ballmer for MSN Denmark @ Marriott. The audio interview can be downloaded right here (MP3) and Plant was also in charge of shooting video and photography of the prolific CEO.

We also finished another signicant project aptly titled "International Street Basketball Players Union" which is world's first labor union for streetballers. It's a collaboration between GAM3 and 3F - based on an original idea by Plant.

Other work in April included smaller assignment for Lauritz.com, Maconomy and Holm & Schmidt.

Don't forget to visit the Plant website and sign up for our newsletter! Take care.

Plant - April status

2006-04-06T12:21:00.000+02:00

Hi All,

Here @ Plant we've just entered our 3rd month of operation and business is good.

So far, we have a few great clients and we've done projects for media agency IUM, design agency Goodmorning Technology, labor union 3F, the #1 online media in Denmark MSN, streetball association GAM3, skateshop Sadu in trendy Islands Brygge and software developer Maconomy. Also, we've had many good meetings with interesting companies in Denmark.

Our visual identity is still under development, but we are getting closer by the day. This means that our website isn't really up and running yet - that's the case for 50% of all Danish ad agencies anyways. Feel free to sign-up for our newsletter today. If you're a friends of us, you'll be signed up automatically.

That's it for now, don't hesitate to call and say hi! :-)

MarketingSherpa's Viral Marketing Hall of Fame 2006

2006-04-06T12:18:00.000+02:00

"Top 12 Campaigns You Should Swipe Ideas From"

More @ MarketingSherpa (currently free)

Den Sorte Skole mixtape launch!

2006-03-30T09:20:00.000+02:00

Personal blogging isn't really my style... But we had to celebrate the launch party for Den Sorte Skole's mixtape "Lektion #1" @ Stengade 30 on March 23. So I've thrown in a couple of crew pictures since everybody was so happy.

For a limited time, the mixtape can be downloaded here.

Everything Web 2.0

2006-03-20T16:08:00.000+01:00

Well, at least it's a pretty impressive list :-)

Podcasting on the rise following Gervais success

2006-03-16T13:16:00.000+01:00

"Rather than being a flash in the technological pan, podcasting is on the rise with research showing that as many as a quarter of all adult internet users will listen to a podcast in the next six months"

Read more @ Digital Bulletin

Check out the MSN MediaCast Blog

Internet use outstrips TV viewing for the first time

2006-03-08T14:17:00.000+01:00

"The average internet user now spends an average of 41 days online each year, the equivalent of 164 minutes a day, compared with 37 days each year or 148 minutes each day spent watching TV, research conducted by TNS and commissioned by Google has shown."

Read more @ MediaBulletin

Sneak Preview!

2006-03-07T13:03:00.000+01:00

Brand new illustrated Plant product offering identity.

Embracing Audio Interviews

2006-03-04T14:28:00.000+01:00

The Economist, one of the strongest business magazines on the planet, are seriously embracing podcasting. Vast amounts of information are available - for free - on their website as "Audio Interviews".

A Plant Side Story

2006-02-24T10:58:00.000+01:00

Just a quick recap of our story so far:

We have our own Plant office ready in central Copenhagen. Our brand new visual identity and company description is on the way to www.plantinteractive.dk. Our products are currently being illustrated by a talented friend of ours. And we are working on several projects for a number of clients: MSN, GAM3, Seidel Photography, Sadu Skateshop and Goodmorning Technology.

We like outdoor too!

2006-02-13T09:57:00.000+01:00

Check out this great blog by Fredrik Samuel to see many examples of great advertising.

FT Business School online

2006-02-06T12:41:00.000+01:00

What's the lesson of the day? Financial Times & London Business School offer free online lessons.

Plant - the beginning!

2006-02-03T19:46:00.000+01:00

After significant deliberation, we are ready with our name. We are Plant. A Copenhagen/London-based interactive agency.

This is not our logo.

Danish Internet Awards 2006
Well, I left after brilliant presentations from creative wizard Lars Bastholm (AKQA) and CRM and Interactive Markting exec, Martin Jopin (Volvo). And I got to talk to many interesting people. But "MSN MediaCast" didn't take any awards as far as I know. Next year, we'll try with a videoblog. Clement, we need a host?

MSN MediaCast nominated for an award!

2006-01-31T11:49:00.000+01:00

We launched "MSN MediaCast" in early January and we have just been nominated to our first award, namely the Creative Prize @ the Danish Internet Awards. The podcast was develop by myself (Martin Schultz) and Christian Strand and Henrik Busch from IUM Interactive. Cross your fingers, please! :-)

Danish Internet Awards Blog

2006-01-20T02:51:00.000+01:00

I have contributed with a small article/rant (in Danish) about information overkill and possibilities for rich media at as a guest blogger the DIA 06 blog.

MSN MediaCast - Launched in Denmark

2006-01-09T00:07:00.000+01:00

Together with the cool dudes from IUM Interactive, Christian Strand & Henrik Busch, and along with MSN's own information services manager, Kasper Tøstesen, I just launched MSN MediaCast - bringing stories and interesting guests from the interactive and consumer electronics-sphere to podcasting. Listen up (please) :-)

MSN MediaCast RSS, MP3 and WMA (in Danish)

Are you serious about Podcasting? Then you should consider to contact my company, Plant, since we are an active partner and consultant to MSN MediaCast - and very keen on taking the podcating/videocast medium to new levels. Don't worry, we're nice people! :-)

Experience is the key for new Honda Civic

2006-01-09T00:03:00.000+01:00

"Honda will launch its new Civic with an extensive digital marketing campaign and will make the TV ad for the motor available as a videocast.

John Goodbody, web manager at Honda, said: "By engaging in videocasting, Honda is not only strengthening its commitment to reach new markets, it's extending the reach of the Honda Civic marketing campaign. It is enabling people to experience what a Honda feels like from one of their most personal and closest touch points -- their iPod.""

Campaign is live from January 13th.

Digital Bulletin

Media Snacks

2006-01-02T23:52:00.000+01:00

"Broadband adoption is growing at a phenomenal rate internationally and this increased usage will drive pricing down and make it even more affordable and accepted. This increased usage of high speed internet will be the driving force behind the significant rise in rich media advertising across the internet. 2006 will see the renaissance of animation, audio and interactive advertising (including video). Rich media advertising is nothing new, but the increased broadband acceptance will make it more accessible for the average Joe. Accordingly, display and sponsored advertising will gain a higher share of the marketing budget, drawing funds away from traditional advertising such as TV and print media."

Ineedhits blog

"A growing proportion of new advertising revenue will come from rich media as major advertisers adapt already existing advertising to online media."

Promo Blog

"A new white paper by eMarketer Rich Media: At the Tipping Point expects revenues from rich media advertising to reach $2.2 billion by 2008 (in the United States)." The report is sponsored by Advertising.com and can be downloaded for free (opens PDF).

Adverblog

Rich Media, what is that anyway?

2006-01-02T23:04:00.000+01:00

This blog will explore the area of rich media. So what is that anyway? Surprisingly, there isn't a prevalent definition of the term.

Ian Schafer has described rich media as, "digital advertising that deviates from 'standard' display advertising in that it is interactive, engaging, or informational or it breaks free of basic, accepted IAB-determined online standards, often taking advantage of broadband connectivity." But Wikipedia doesn't offer much on the subject.

Wikipedia definition
ClickZ article

Meanwhile, "Whatis.com" provides this (somewhat dated) definition: "Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it."

WhatIs.com definition

So, finally I tried "define:Rich Media" and found a bunch of definitions.
Definitions from popular search engine crafted by college drop-outs

Well, it's certainly a start, I'll keep searching!