Experience is the key for new Honda Civic

"Honda will launch its new Civic with an extensive digital marketing campaign and will make the TV ad for the motor available as a videocast.

John Goodbody, web manager at Honda, said: "By engaging in videocasting, Honda is not only strengthening its commitment to reach new markets, it's extending the reach of the Honda Civic marketing campaign. It is enabling people to experience what a Honda feels like from one of their most personal and closest touch points -- their iPod.""

Campaign is live from January 13th.

Digital Bulletin