Media Snacks

"Broadband adoption is growing at a phenomenal rate internationally and this increased usage will drive pricing down and make it even more affordable and accepted. This increased usage of high speed internet will be the driving force behind the significant rise in rich media advertising across the internet. 2006 will see the renaissance of animation, audio and interactive advertising (including video). Rich media advertising is nothing new, but the increased broadband acceptance will make it more accessible for the average Joe. Accordingly, display and sponsored advertising will gain a higher share of the marketing budget, drawing funds away from traditional advertising such as TV and print media."

Ineedhits blog

"A growing proportion of new advertising revenue will come from rich media as major advertisers adapt already existing advertising to online media."

Promo Blog

"A new white paper by eMarketer Rich Media: At the Tipping Point expects revenues from rich media advertising to reach $2.2 billion by 2008 (in the United States)." The report is sponsored by Advertising.com and can be downloaded for free (opens PDF).

Adverblog