QR Code (i.e. Quick Response)
So I finally installed the QR Code Kaywa application (bar code reader) for my mobile phone today. Apparantly it's pre-installed in most handsets sold in Japan.
What is QR? It's an abbreviation for "Quick Response" and it's basically a square-shaped, two-dimensional bar code. Its easily generated and it can be attached to anything.
You can put the QR code on anything: a business card, a street poster, a pack of meat in the supermarket or even the back your t-shirt. When you scan the code, using your phone, you're redirected to a specified set of data - often a URL. If you're an advertiser, you can redirect potential customers to directly your website - without asking them to type in a long URL on their mobile. And if you're using a mobile phone, all URLs are too long.
Get all the info on Wikipedia.
Now, I'll do a quick Doc Searls test and test how many "hits" QR Code has today and then follow up in a few months:
Results for "QR Code":
Google - 1.180.000
Technorati - 3.577
Google (Denmark) - 27
Guess who the code points to? Ok, it starts with P.....
What is QR? It's an abbreviation for "Quick Response" and it's basically a square-shaped, two-dimensional bar code. Its easily generated and it can be attached to anything.
You can put the QR code on anything: a business card, a street poster, a pack of meat in the supermarket or even the back your t-shirt. When you scan the code, using your phone, you're redirected to a specified set of data - often a URL. If you're an advertiser, you can redirect potential customers to directly your website - without asking them to type in a long URL on their mobile. And if you're using a mobile phone, all URLs are too long.
Get all the info on Wikipedia.
Now, I'll do a quick Doc Searls test and test how many "hits" QR Code has today and then follow up in a few months:
Results for "QR Code":
Google - 1.180.000
Technorati - 3.577
Google (Denmark) - 27
Guess who the code points to? Ok, it starts with P.....
posted by Martin Schultz at 19:58
1 Comments:
Im trying to have this implemented in an ad campaign. Biggest stumbling block is that not enough handsets come with the reader pre-installed. Enouraging then that Nokia have launched the N95 with the software pre-installed.
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